HadasTeitel

My most recent work focused on AI-driven customer acquisition and performance optimization. I led product initiatives for a B2B SaaS platform that helped enterprise insurance carriers make smarter decisions around lead buying, bidding, channel allocation, campaign testing, and customer lifetime value. The work required deep analytical thinking, technical collaboration around APIs and data flows, and close relationships with customers managing multimillion-dollar acquisition budgets. It brought together the parts of product I enjoy most: understanding business goals, translating complex signals into clear recommendations, and building tools that help customers make better decisions at scale.

Before transitioning into product management, I spent six transformative years living and working in San Francisco and New York. This experience did more than broaden my horizons; it shaped my leadership style. Joining an early-stage startup as the first Ad Operations hire, I didn't just manage processes - I scaled them. I built a cohesive team of operations and customer success professionals from the ground up. My greatest strength is people; cultivating strong, collaborative relationships is the key to any successful product.